3 Ways Gut Instinct Is Undermining Your Risk Strategy

By Thomas Kellogg, President on December 9, 2025

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For GC/CMs
3 Ways Gut Instinct Is Undermining Your Risk Strategy

1. Trusting Familiar Faces: Longtime partners feel safe—until they default mid-project. Loyalty ≠ reliability.


2. Ignoring the Data: Instinct says “they’ve always pulled through.” The numbers say: maybe not this time.


3. Missing the Bigger Picture: Your gut doesn't see aggregate exposure, market strain, or risk concentration.


Want to win more and lose less? Pair instincts with insights—and stop flying blind.



Completely Unrelated Trivia Treasure: Rats laugh when tickled, though the ultrasonic vocalizations cannot be captured without special equipment.